Brad kicks off the new sermon series "Wise Up," by focusing on the importance of pursuing, activating, and applying wisdom in our lives. He emphasizes that biblical wisdom offers vital guidance for living successfully according to God's standards, contrasting it with foolishness, which leads to catastrophic consequences. In the book of Proverbs, Solomon explains that true wisdom begins with reverence for God, acknowledging that there is a distinction between wise living and foolish choices. We are invited to embrace God's wisdom and recognize its significance in shaping a meaningful and righteous life.